Technical SEO optimizations not only involve the correct use of relevant SEO tags, such as title tags, meta descriptions, and header tags, but they also include improving page load speed and the use of structured data. In addition, it should include verification that search engines can index all relevant pages. Users will easily share and link to high-quality content. For this reason, content marketing is a crucial component of an SEO strategy.
We are often in the competitive research phase where the client's site is lagging behind its competitors in terms of the amount of content indexed. In such cases, this phase of the process takes on additional importance. Following the addition of new, high-quality content, we tackled on-page optimization. See our article on Page Optimization Basics for more information on this topic.
There are 4 main steps when it comes to internal SEO: keyword research, site structure organization, content building, and on-page optimization. Let's go through each step one by one. Use Google's Keyword Planner to conduct your word research. If you're creating a completely new site, keyword research should be the first thing you do before filling your site with content.
If you already have a website, it's also a good practice to constantly expand your list of target keywords. Once you have identified these keywords, the next step is to focus your internal optimization efforts on these keywords in the next 3 steps: organizing the structure of the site, creating the content and optimizing the page. Download our SEO strategy e-book with a full annual plan for an easy-to-follow 12-month plan that you can use to develop a solid strategy, track your progress, and adapt to changing situations. The first step in getting your site to appear on Google is to make sure that Google can find it.
The best way to do this is to submit a site map. A sitemap is a file on your website that informs search engines about new or changed pages on your site. Learn more about creating and submitting a sitemap. It helps you understand the factors behind your ranking and identify areas where you could improve, and not least, it demonstrates the value of SEO for the organization's decision makers.
You can have all the pieces of SEO in place, but if your content isn't good, it doesn't matter because people won't be interested in you. In the SEO method of on-page optimization, you must put the keyword phrase in the title tag and meta description. Rankings, site traffic levels, social signals, and other key metrics can be compared to pre-optimization levels, giving measurable results to the SEO campaign. There are many other valuable SEO tools out there, but these are the best to get started and help you learn more about whether your SEO efforts are making a difference.
If your pages weren't designed according to recent white hat SEO methods, Google will identify it and lower your site's ranking. The key difference between SEO and paid advertising is that SEO involves “organic ranking”, which means you don't pay to be in that space. Adding title tags and meta descriptions to your pages is easy with free plugins such as All in One SEO, Platinum SEO and SEO by Yoast. I hope this beginner SEO tutorial has given you a better understanding of the subject of SEO as a whole.
There are a number of important technical issues affecting SEO efforts that need to be verified and corrected if necessary. When people read that HTML is part of SEO, they start to get scared, but there's nothing to worry about. Similarly, SEO can tell your marketing team what types of content resonate best, so they can adjust their campaigns. However, if you persevere, stick to the rules of white hat SEO, animal-proof (Panda, Penguin, Hummingbird) your SEO campaigns by staying up to date, you will eventually taste the fruit of success.
If you're looking for the budget to do SEO, you may find that some of your employees are already well qualified to help. Here, we'll guide you through the steps to create, implement and optimize an SEO campaign that will get your site up in the rankings in no time. You want to have a variety of different types of anchor text because each has its own place in the SEO realm. .