What are the 11 principles of design?

These design principles work together to create something that is aesthetically pleasing and optimizes the user experience. The repetition in the design unifies the design, makes the design consistent, and shows the relationship between components. The repetition has a uniform frequency when two repeating elements have the same distance between them. If the distance between the elements is not equal, then we have an unequal frequency.

To create a rhythm, an object needs to have different distances between several frequencies. Rhythm in design influences emotions, creates emotion that gradually increases over time and creates tranquility in design. The undulating rhythm of Poke London creates a sense of calm and relaxation. This invokes the feeling of trust within the brand.

Movement means guiding the user's eye to a predetermined trajectory in a composition. Movement in the design can be used in interesting ways, such as the position of a subject, which can suggest how other external forces may influence it to move it. In addition, the same position of a subject can also suggest how these forces have influenced their movement before reaching that position. What better way to explain the movement than to give an example of an infographic?.

“How does a car engine work” by Anima Graff uses motion and movement to explain the various steps in how an engine actually works. For a deeper insight into the use of movement in your designs, read my article on the principle of movement design. Now, let's remove 3 objects from the right side of the axis and have only one circle left. Since the weight and layout are not the same, the design is said to be asymmetrical.

So, when is a composition balanced? A composition is balanced when all the objects it contains have visual equilibrium. White space is the empty space of a design. It is also known as negative space. For beginners, blanks may seem like a bit of a contradictory approach.

But white space has its purpose. Emphasizes an object in a composition. With a combination of visual weight and white space, we can create interesting visual illusions. Here, with some small tweaks, we can make it look like gravity is acting on it.

The Drink Seriously website uses a lot of white space around your images and texts to create a minimalist and precise design. Contrast occurs when the elements of the composition have very different properties, such as color, size, shape, etc. In the image above, your eye is attracted to the circle. We can use color to direct users to a specific area.

Color contrast is mainly used to make the design stand out. On the grid website uses the contrast between the emblematic image of the city and the blue background to create a dynamic image. Emphasis on design is used to highlight a certain area of the composition to indicate its importance. Dollar shave club emphasizes a product that uses the principles of scale, white space and contrast.

The Nifty website uses the ratio and contrast hierarchy to direct users on what to read next. The next step to learn more about the fundamentals of design would be to search for “The 7 Elements of Design”. Many people are confused between design principles and design elements. However, these are completely different terms.

To learn about design principles based on how the human brain works, read the “7 Gestalt Design Principles”. Learn 11 basic design principles and how to apply them to your graphic design work. See visual examples of essential design principles. There is a lot of debate about exactly how many design principles exist.

Some designers say 7, others 12 and others somewhere in between. But when it comes to design principles, numbers aren't what's important. Learning and following the design principles established in graphic design allows you to create more cohesive designs that delight users and deliver exceptional user experiences. Balance is created by uniform distribution of elements throughout the design.

Every element on your page has weight. By understanding this, you can make smart design decisions about where to place them. The balance can be symmetrical or asymmetrical. Symmetrical scales weigh elements evenly on both ends of the page, while asymmetrical layouts weigh the design on only one side of the page.

Symmetrical designs tend to be more pleasing to look at, while asymmetrical designs bring more visual interest to your composition. When you have 2 design elements that are on the opposite side of the design spectrum, they create contrast. Designers create a contrast in typography by choosing two typefaces with completely different characteristics. It is also possible to achieve contrast by placing dark text on a light-colored background and vice versa.

Contrast can create a difference between the same elements of your design. Repetition is a fundamental element of design that creates rhythm. By creating repetitive patterns, designers can bring consistency and this, in turn, can help strengthen the overall design. Being consistent and repetitive is especially useful for creating a brand, as you'll want your visual identity to be instantly recognizable.

Proximity helps to create a relationship with several elements on your website. This can also make the elements of your design more organized. By grouping elements and making them visually connect by color and font size, you can play with proximity in your design. In order to tell a story through your designs, designers must be able to guide the viewer through various elements of your design.

If the viewer's eyes get stuck on one element of your design, it means that all the elements of your design don't work in harmony. Alignment, contrast and balance work together to create movement. So make sure you adjust the elements so that everything can help achieve harmony. When it comes to typography in web design, the choice of fonts can play a very important role in setting the overall tone of the page.

By experimenting with font sizes, contrast and styles, designers can invoke strong emotional responses in their audiences. Variety in graphic design can add interest and excitement. The younger the audience, the more variety you can use, while the older ones like a more traditional look. Design principles: It is very important to consider the timeless principles of design when learning digital arts.

Rams worked at Braun, so the products were in his cockpit, but these principles are easily adapted to the UX, user interface or any other design context. One last word, if you want a different vision of design philosophy, I suggest you take a look at the Wabi-sabi design principle that encourages us to find beauty in imperfections. As a design principle, negative space is essential because it allows the elements of the composition room to breathe. Once a designer understands the basic principles of design, they can combine them more intentionally to create designs that are aesthetically pleasing and functional.

Other notable design principles include Nielsen's 10 usability heuristics and Whitney Hess's five guiding principles for experience designers. These principles work together to create visually appealing and functional designs that make sense to users. Design principles are guidelines to follow if you want to create effective images, from oil paintings and blog graphics to eye-catching social media posts. Skilled designers understand how principles support, reinforce or even contrast with each other to create the desired effect.

Design principles provide designers with a set of guidelines on how to design visually appealing compositions that create wonderful user experiences. Ignoring these design principles should be done with caution, and only after you have a thorough knowledge of them and the purposes they serve. Understanding the principles of design and how they interact is vital for both new and expert designers. By following basic design principles, such as hierarchy, balance, unity, and variety, you can create digital products and graphic designs that people love to use.

These are the building blocks that graphic designers and artists use to put together creative works; the basic principles of art that make up each design, from the fine art of the Louvre to the Corn Flakes boxes at the local grocery store. . .

Gloria Foulke
Gloria Foulke

Wannabe twitter lover. Freelance social media maven. Friendly twitter nerd. Hipster-friendly zombie advocate. Avid zombie practitioner. Amateur baconaholic.