There are a handful of common components that most of these designs include. Here's a look at each one, large and legible typography. Consistent desktop and mobile user experience. Website design and development can be overwhelming and difficult for many business leaders to understand.
It can take them to unexplored areas of graphic design and web usability, where emotions dominate and what works best is often lost. Business leaders tend to rely on the opinion of others when it comes to doing this work. This can lead to negative strategic marketing and usability issues if they don't hit the mark and don't implement the right strategic direction. These problems can lead to a poorly performing website and poor digital marketing results.
Business leaders need to understand the fundamentals of website design to better lead their company's strategic digital marketing efforts. They must know enough to provide guidance and ensure that their strategic vision for the website is not lost in the design process. It is a mistake to give this vision to professionals in graphic design or website development, because they will not understand your vision without your direction. They will most likely duplicate what they have done in other projects and may not be the best approach for your website.
Thomas Young is the CEO and founder of Intuitive Websites. He is a consultant, award-winning Vistage speaker and author of Winning the Website War, available on Amazon. Tom has helped thousands of businesses succeed online and has more than 20 years of experience in digital marketing. In recent years, the usability of the website has become increasingly important in order to offer a quality online experience.
For most companies, this means generating leads and converting them into sales and leads. If the presentation, usability and content of your site are professional and you get quality traffic, you have a great chance of winning business and increasing your conversion rates. Being found on the Internet is a difficult but rewarding achievement. Once they find it, it is essential that a well-designed website waits for the visitor who performs well through presentation, usability and quality content.
This is the only way to guarantee quality traffic and increased conversions. However, not all companies have the capacity or in-house resources to invest in these five design components. Glide Design is an Austin web design company that focuses on the five components of “best in class design”. They specialize in designing custom logos and websites and offer high-quality solutions with creativity, ingenuity and tenacity.
First they build relationships and then websites. As a minimalist design element, white space is essential for modern home page design. As the Internet subjects all users to an infinite barrage of information, they can quickly reach a point of intellectual exhaustion. Using a balance between white space and content ensures that the site looks clean, organized, readable and easy to navigate.
You should now consider a number of new factors when designing your website. These factors include modern design and content, usability and conversion, and search and social media. Not only has the SEO tech market changed with new on-page and off-page SEO considerations, it has also changed the way the consumer views and consumes content. New and modern aesthetic, design and navigational considerations are being incorporated into the architecture of new website creations.
Gone are the days when a web developer created a site, the SEO consultant optimized the site, a conversion expert would look at the site, and then business owners review the site. To make your new website work for your business, it is essential that you implement a marketing-led approach that includes technical, search, social, usability and web design teams. How many times have you seen a beautifully designed website that just doesn't do what you need? The information is not there, the structure is not there, it is slow, it is difficult to navigate and it does not appear in the search results. Conversely, websites that are well-optimized may appear outdated, less appealing to the user, and, given Google's recent focus on quality and content, it lacks the relevant content the user is looking for.
If you exaggerate in “optimization”, your site may even be marked as spam by Google and banned from search results. Modern web design involves multi-department approaches, multiple roles, and multiple skill sets. SEO and content are a fundamental part of the design and construction process. However, it's also important to make sure you understand factors such as the impact of design on SEO, the link between usability and SEO, how readability impacts SEO, and the differences between content and information and technical architecture.
You'd be surprised how many websites haven't caught up in terms of modern design. A disproportionate amount of spending has been invested in marketing and over-optimization, which, in reality, needs to be balanced with advanced usability and a clean, simple and attractive design. Finding the right balance between a design that looks modern but simplistic in nature, informative and appealing to the user and that can be maintained for SEO performance is the foundation of success. One of the biggest challenges facing designers is juggling visual representation, HTML and CSS elements.
A traditional designer usually has a totally different view of what a website will look like compared to a marketer or SEO specialist. One seeks beauty, while the other seeks findability, legibility and traceability. The Search Engine Watch website is a great example of modern design with creative, yet simple elements in its navigation systems, such as the New York subway system. Inbound traffic is key to the goals of marketers and SEO represents a large part of that activity.
It's also important to combine your SEO and web design strategy with real usability, which happens once users access your site. Many years ago web projects were built with SEO, content, design and usability as subprojects. Usability focused exclusively on user interface, accessibility, technical testing and quality assurance. A fragmented relationship with marketers focused on conversion-oriented design was commonplace.
Modern marketing and design use SEO and usability skill sets and, for many, the balance between usability and SEO is an organizational problem that can be solved through effective project management. The easier your content is to read, the easier it will be for users to understand, connect and share it; this is essential for SEO and organic linking. As modern marketers and designers evolve in this relationship, it is essential that the basic principles of on-site SEO are integrated into the technical architecture. Artistic influence must be balanced with a search engine friendly structure.
Content is what connects all the elements of the design and construction process. Content is fundamental to everything we do from a technical and marketing perspective. Every good design should focus on quality content and text, and is included in the five pillars of this process. Organizational integration is the key to success when creating a website that works for your business.
I have highlighted examples, in the additional reading sections, of how many of the disciplines in this process overlap. For example, integration relates to design (see Responsive Design below), content relates to CMS technical systems and design and SEO, etc. As people consume content on a mix of desktop, mobile and tablet devices, integrating your website design across multiple devices becomes very important. Responsive web design involves having a website for each screen and for many it is seen as the future of web design.
Earlier, I mentioned Apple and the rise of flat design. It's always important to remember that the artistic design of a site is ultimately for people, not search engines. Modern design must be balanced with effective content and SEO elements in its technical and information architecture. Implementing flat, clean and simple design principles means that interested visitors spend more time on your site because they enjoy it.
Your site provides them with the information they are looking for in a clear and concise way. In this workbook, we'll show you what it takes to write outstanding content that achieves real business goals. You'll work on practical tasks and learn to develop a content plan, write in an engaging way, and deliver a lot of value to your audience. Seeing how the competition has approached Google's algorithm is a good starting point when a company is looking to improve its SEO rankings, but avoiding the words of “big money” is also crucial How to sensibly design a content strategy that suits their consumers and their travels.