The Elements and Principles of Design - List. Design elements are the things that artists and designers work with to create a design or composition. Designers' visual concepts on images, illustrations, logo and symbol design, type-based design or a combination of both techniques are constructed by combinations of the following design elements. Straight, curved, wavy, thick, thin? when it comes to lines, the possibilities are limitless.
The line can be used to guide the viewer's eyes or make other elements follow a strategic path for greater searchability, to easily lead the viewer to a particular area. Lines allow designers to divide a space or separate the content of a design. Lines enclose and contain parts of the design by creating outlines. They can be smooth, rough, continuous, broken, thick or thin.
Lines, when combined, can form shapes. So, through what we see will lead to the interpretation of the way how? a guitar, a house, a bird on the edge or its edges. A straight line, for example, is neater and cleaner, while a diagonal line has kinetic energy and movement. Shapes offer a variety of ways to creatively fill spaces, support text and other forms of content, and balance a design.
The shape as a closed area can be created through lines, textures, colors, or an area bounded by other shapes, such as triangles, circles, and squares. All design work comes from a blank and continuous space, adding components to a composition, such as blocks of text, also shapes. The resulting design is shapes that are defined by the invisible grid. Among the constituent elements of design? color or absence of color is important in any design.
Have a basic understanding of color theory, as designers can influence your design with the brand identity you create with seamless color integration boldly or with brilliant subtlety. Among the elements that must be taken into account in color is the saturation and brightness of each color. The theory of color must be understood to be sure that the composition has the right mood, temperature or shade. Finally, do you consider the value of color? CMYK is preferable for the printer, while RGB is the color mode for the screen.
Type as an element of design is the real way to literally convey a message that you intend to communicate. Text can change a simple text message to a work of art. The use of different fonts, combined with custom alignments, spacing, size and color, can be captivating in your communication. Write when used unconsciously, it can also hit a visual element or shape, as well as provide a structure between content and images.
Visual designers, among many other types of designers, use most or all of these design elements while being guided by a set of fundamentals, known as design principles. Lines are the most basic elements of design. They come in all shapes, sizes and colors. Once you start to notice them, you'll see grids around you.
The lines have direction; they can be visible or invisible and can help direct the eye to a specific point. The thickness of a line can also communicate certain signals. Thick and thick lines can attract attention, while fine lines are the opposite. Most if not all designs contain invisible lines.
Grids are made of several lines and give structure to a page. Lines can be used to create a demarcation in a specific section of a design. Depending on the shape of the line, it can convey different moods. A simple line can carry so much, for example, that a wavy line is perceived as young and fun compared to a straight line.
Lines don't necessarily have to be solid. Dotted and dotted lines can also be used and have a more pleasant feel than a continuous line. Straight lines are usually presented as a stable and static element. On the other hand, curved lines are dynamic and give energy to your design.
A shape is the result of closed lines to form a boundary. The shapes are two-dimensional and can be described as geometric, organic and abstract. Depending on the color, shape and size of the shapes, we can determine particular moods and send messages. For example, triangles direct the eyes to a specific point and can also represent stability.
On a page, shape is the positive element over space, the negative element. A point, a line or a shape is a shape when placed on a page. Unfortunately, shape and shape are mostly used interchangeably. A shape can be two-dimensional or three-dimensional.
Many also believe that shape is a form that acquires three-dimensional values, but the correct term is volume. Form and form are mutually dependent because changing one would affect the other. The spatial relationship between shape and space can create tension and add 3D qualities to your design. The shape and space will provide the design with a lot of visual activity that can help keep viewers engaged.
To create a 3D effect in your design, you can add shadows, stack several elements or play with color. If you look at a design part, the negative space is the area that is not occupied by any element. In essence, it's the background color you can see. For example, the abundance of negative space in a design results in an open, airy and clear bottom.
Lack of negative space can result in cluttered design. Visually speaking, a design needs space to achieve a level of clarity within the design. Negative space is a very important element to consider when designing a piece. We can apply color to any of the elements we mentioned before this point.
Colors create moods and can say something different depending on the connotations associated with them. Color can create an emphasis on specific areas of the layout of the design. Saturation refers to the purity of a color. A specific color is more intense when not mixed with black or white.
In design, there are two color systems, RGB and CMYK. RGB is a system dedicated to digital design. This additive system means red, green and blue. Colors are produced by adding primary colors to create various combinations.
This mode should be used for designs that will only be used on one screen. If you want to print your design as a printed piece, you need to use the CMYK system. This subtractive system means cyan, magenta, yellow and black (key). CMYK reduces the light that would be reflected off a white background to create color.
It is very important to start a file with the correct color system. Converting colors between systems can result in dull and inaccurate colors. The value refers to the degree of lightness and darkness of a specific shade. Yellow has a higher value than purple because it is closer to white.
Value changes create contrast on a page. The reason you can read this text is that the black content contrasts with the white background. In the design, use different tonal values to emphasize your design. Create the illusion of movement by superimposing multiple elements with different values.
Value is also important in photography. You'll notice that high-value images have a light and airy feel, while dark-value images feel heavy and dramatic. The value also defines the spatial relationship between the elements. If the color values are close between the elements and the space, the design will look flat.
If there is a strong contrast between the elements, then the shape will be extremely noticeable. The following example presents multiple colors with multiple values, which helps to add a sense of depth to the design. Texture adds a tactile look to a design. Imagine what a design piece would feel like if you touched it.
The purpose of the texture is to add depth to a 2D surface. The texture can be applied graphically through patterns, either digitally created or an image that mimics the desired pattern. Below is an example of an abstract geometric pattern composed of basic geometric elements. Add a real tactile texture to your design by stamping a texture on paper.
This way, you have the opportunity to create a memorable piece that will undoubtedly stand out from the crowd. Stylistically, it's not ideal to mix several textures into one design (unless necessary), as it can be overwhelming for the viewer. In graphic design, texture can also refer to elements placed on a page. Multiple text layers placed one on top of the other can give a unique texture that can't be imitated by anything organic.
Different textures give off a different vibration, try to think of different materials if you work with physical forms. For example, try using soft surfaces such as felt for children's books. Art book designs are the most indulgent to think outside the box. You have to think of design elements as the basic components.
These elements will be part of everything you design, from consumer products and furniture to magazine pages and billboards, whether you know it or not. In this blog post, we'll explore our ideas on designs that are common in print publishing. Understanding these concepts will allow you to create more powerful pages for packaging, advertisements, magazines and websites. Lines and Lines These terms refer to borders, frames and rulers.
Horizontal or vertical, thick or thin, regular or irregular, help define and delimit spaces around various elements of the page. A good line design increases both the readability and directionality of the design as a whole Shape Any area, shape or closed contour in your design is a shape. In most designs, the shapes are square or rectangular, but nothing says they have to be. You can design other shapes, regular or irregular, using images.
Texture The texture imparts a superficial feel and is tactile on the printed material, so choosing paper is also a design decision. The textures of designs intended for broadcasting or the Internet are only visual, but they are still key elements. Color Color is probably the element that most designers know, if they are not instructed; however, color is not necessary in many designs and some art educators suggest creating designs without color first. Then, the artist should add only the amount of color needed to enhance or complete the design.
Experience and experimentation will help each artist to develop a good sense of color and a good strategy. Direction: Effectively designed designs often make sense of movement. A good design will guide the reader's eyes through the design deliberately, using color changes, shapes, lines, and copy placement to draw the viewer's attention to what the designer wants them to see. When you have conquered these five elements, there are other considerations such as space, balance, action and emotion.
Always remember that less can be more. Open space is often a sign of experience. You don't need to take all the tricks out of the bag to have a great design. Keep it simple and attract your readers.
Most brands establish a design system or a collection of functional elements, components and reusable colors to facilitate this process. Each element is a crucial part of a visual message, and the combination of these has an impact on design perception. When you fully understand the power of the line, you're one step closer to maximizing this design staple. In this first article, we'll look at seven of the most basic elements of design that can help you improve your content creation skills and your ability to communicate through design.
In the daily activity of a designer, he therefore uses the elements of design in his design process to create meaningful and clear visual communication. . .