Web design is the foundation of a great website. Without high-quality content, you can forget about SEO. First impressions are everything in business, especially online. In fact, many visitors start forming opinions about your site within 50 milliseconds. Visual content is often more exciting and helps to make the message clearer.
For example, viewers can retain 95% of the information in a video compared to 10% of the text. You don't need to overload pages with videos and images, but high-quality content will have a big impact. Page rankings are determined by 200+ metrics, but top metrics include backlinks, keywords, and Google My Business information. However, it is equally important to consider changes in user habits, so mobile SEO and voice search should now play a central role. And while it's best to leave some of the SEO tactics to the pros, here are 5 foolproof SEO tips that anyone can do.
Users are the ultimate determining factor in determining whether your site is successful or not.
A User-Centric Site Must Be Functional and AccessibleOften, designers or website owners are distracted by their own wants and needs of the website, and sometimes they forget about the wants and needs of the user or visitor. My job as a designer is to do everything possible to keep everyone satisfied and happy. Sometimes, this involves offering an expert opinion that reminds customers that they are going out of the way of what your website should achieve.
Design Should Attract Your Target AudienceOne of the obvious key components of your site is its appearance. Design should attract your target audience and professionally present your company.
Having a design that uses modern trends and proper functionality will appeal to users.
Website Security Is EssentialWebsite security includes encryption using an SSL certificate, PCI DSS compliance if you are accepting credit cards, and possibly additional anti-fraud measures to protect you and your customers. Not all of these features are easy to implement if you're building a website from scratch, so it's best to opt for a secure website platform that has built-in SSL and PCI compliance.
Mobile Optimization Is CrucialNowadays, more business is done on mobile devices and tablets than on traditional desktops. This is because more than 70% of today's industrial buyers are millennials. They are tech-savvy and expect the same B2B shopping experience as in their personal life (think Amazon).
That means that your website must work on mobile phones and tablets and have fast loading pages. Corrugated Metals partnered with Thomas to create a responsive and lead-generating website, as seen in the charts above, and this changed the way they market their business. We set a record for quotations in the first quarter, increasing them by 197% over the previous year and the average value of contributions has grown. “The sales team can't believe the amount of good opportunities they have now,” said Ken Carlton, vice president of Corrugated Metals. A responsive website keeps people on your site longer and the longer they're on your website, the more likely they are to do business with you.
Presentations Are ImportantPresentations are important for a couple of reasons.
They help the reader to enter your content, ultimately making it more readable and readable. Content is content that people stop. If someone who accesses one of your web pages can't figure out what the page is about quickly, usually in about 30 seconds, the likelihood that they will leave the page increases dramatically.
Landing Pages Should Be ShortThis way, landing pages work much more like an email than a web page, and they can be much more marketing-focused than standard web pages. They should also be about the length of an email; about 150 short, pleasant words, instead of the roughly 500 words that are generally recommended for a web page.
Know Your Website's PurposeThere is a lot to do to create a website that meets your business objectives.
We should know; we've created over 5000 manufacturing and industrial websites for our customers, so we understand what works and what doesn't.Many manufacturers try to tackle their digital marketing efforts on their own, and while that's okay, there are some components that can turn into an oversight. Connect with the most active and qualified network of B2B buyers on the world's leading platform for product discovery and supplier selection. Over the years, Intervision has created hundreds of websites for businesses, large and small, and the list of key elements for a successful website continues to evolve as Google's technology, design and algorithms change. Right now, these are the “must-haves”; essential ingredients in terms of design and functionality for a successful website.
Communicate Your Purpose ClearlyAn essential element of a good website is to know its purpose and communicate it. Make it clear in advance, preferably on your homepage who you are and what you do.
Other factors also come into play when you think about the purpose of your site. Knowing the purpose of your site is essential for a successful website.
Design Your Navigation CarefullyDesigning the navigation of your website is like laying the foundations of your home. So even if your website looks good it will be undermined if navigation is not properly designed. Therefore it's imperative that you spend time planning how your audience will interact with your content and how it should be organized.
Inconsistent page-by-page browsing will only frustrate users.