What are the 6 principles of web design?

Calls to action must be clear. Conversions should always be a priority. Layouts and page elements should stand out and be memorable. The Reciprocation Rule, in its simplest form, is the principle of feeling obligated to pay someone when they have provided us with something.

Coherence makes thinking easier, because you need to think little. If you can get someone to commit, you can activate the Consistency Rule and the commitment can be small and seemingly inconsequential. The rule of taste can best be explained by the example of Tupperware parties. Tupperware had trouble selling in-store, but when they were sold in person by people who knew each other, the products became a success.

The best design in the world won't matter if your visitors can't see your site or don't stay long enough to convert. Regardless of their audience, Internet consumers are a somewhat impatient group, about 30 percent of them expecting a site to load in a second or less, while nearly half expect a website to appear in two seconds. Any millisecond beyond that increases your chances of losing that reader or buyer forever. As for choosing a color scheme, paying attention to the perspectives of your brand or industry along with the demographics of your target audience will make this process a little painless.

It is always looking for ways to reduce the range of the approximately 7 million discernible shades that the eye can detect. In general, the same demographic and industry principles can be said for the typography (or fonts) you choose to communicate your message. More formal roles, such as lawyers and accountants, will probably want to stick with distinguished serif fonts (which have the extra parts hanging at the end of the letters), while we imagine that the photographer would use a very light and airy sans serif font (without extra bits). The text must be easily readable, which generally means that the body of the text must be at least 16 pixels.

Using a companion font is ideal for headers or accents, but don't go beyond three fonts or unnecessary size adjustments. Just as interior designers don't stop once you paint the walls, you don't finish once you've chosen the design, color scheme, typefaces and pretty elements of your choice. It's time to put the sofa and hang family photos on the wall, paying attention to the way your messages interact with your design. At DreamHost, we make it easy for DIYers to quickly launch a website with our drag-and-drop WP website builder.

But if you're looking for a polished, custom WordPress website that's 100% unique to your brand, consider our custom website design service. Armed with over 10 years of social media experience (a lifetime in years of the Internet), Ellice is DreamHost's resident social media marketing expert. A native Angelina, her passions include trivia, bunnies, bowling and social justice for all. An effective website design must fulfill its intended function by conveying your particular message while at the same time engaging the visitor.

Several factors, such as consistency, colors, typography, images, simplicity and functionality, contribute to good website design. Simplicity is the best way to do it when you consider the user experience and the usability of your website. Below are ways to achieve simplicity by designing. Color has the power to communicate messages and evoke emotional responses.

Finding a color palette that fits your brand will allow you to influence the behavior of your customers towards your brand. Keep color selection limited to less than 5 colors. Pleasant color combinations increase customer engagement and make the user feel good. Typography has an important role to play on your website.

It attracts attention and works like the visual interpretation of the brand's voice. Fonts must be legible and use only a maximum of 3 different fonts on the website. Navigation is the guidance system used on websites where visitors interact and find what they are looking for. Website navigation is key to retaining visitors.

If website navigation is confusing, visitors will give up and find what they need somewhere else. Keeping navigation simple, intuitive and consistent on every page is key. The visual hierarchy is the arrangement of elements in order of importance. This is done by size, color, images, contrast, typography, white space, texture and style.

One of the most important functions of visual hierarchy is to establish a focal point; this shows visitors where the most important information is located. Waiting for a website to load will lose visitors. Nearly half of web visitors expect a site to load in 2 seconds or less, and potentially leave a site that isn't loaded in 3 seconds. Optimizing image size will help your site load faster.

Forever 21 uses soft colors in its color scheme It seems that the American clothing brand Forever 21 knows this rule very well: they used soft purple and pink colors for sales pop-ups. They found out that the conversion rate of paintings was 8.8%, while the conversion rate with personal photos doubled to 17.2%. Similar research by MarketingExperiments showed that conversion rates started to grow when they replaced a regular stock photo with a photo of its founder. They saw an increase in registrations by 35%.

Just like the phrase “beauty is in the eye of the beholder”, effective web design is judged by website users and not by website owners. There are many factors that affect the usability of a website, and it's not just about the form (how good it looks), but also about the function (how easy it is to use). Websites that aren't well-designed tend to perform poorly and have Google Analytics metrics that aren't optimal (e.g. So what makes good web design? Below, we explore the top 10 principles of web design that will make your website aesthetically pleasing, easy to use, attractive and effective.

A good web design always adapts to the user's needs. Are visitors to your website looking for information, entertainment, some kind of interaction, or transacting with your business? Each page of your website must have a clear purpose and meet a specific need of your website users in the most effective way possible. In general, Sans Serif fonts like Arial and Verdana are easier to read online (Sans Serif fonts are contemporary looking fonts with no decorative finishes). The ideal font size for easy reading online is 16px and stick to a maximum of 3 fonts at a maximum of 3 points to keep your design optimized.

Try to implement these principles in your design and let me know your experience (whether it has helped you improve your designs or not) in the comments section. Either way, these principles of effective web design can help make your website more attractive, useful and memorable for visitors. Of course, although there are generally accepted design principles, the beauty of web design is that it is an art form, not a science. Without a doubt, it's important to keep the above principles in mind while designing your next landing page.

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Gloria Foulke
Gloria Foulke

Wannabe twitter lover. Freelance social media maven. Friendly twitter nerd. Hipster-friendly zombie advocate. Avid zombie practitioner. Amateur baconaholic.