When designing your website, your audience and customers should be at the forefront of your mind. You need to ensure that your website is secure and trustworthy, so that customers feel comfortable making purchases. According to the 7C (200) by Rayport and Jaworski, the seven design elements of a customer interface are context, content, community, personalization, communication, connection and commerce. Context refers to the design and design of sites; content includes text, images, sound and video that web pages contain; community is the ways in which sites allow communication between users; customization is the ability of the site to adapt to different users or allow users customize site; communication is the ways in which the sites allow the recommendation of the site to the user or two-way communication; connection is the grade site is linked to other sites; and commerce is the site's capabilities to allow commercial transactions.
To ensure that the website is visited consistently, companies should also focus on constantly changing their site. This includes adding new features, new products and new pages, keeping customers up to date on the latest products and company news. Responsive design allows your site to be redistributed according to screen size. An optimized architecture will ensure that your site can be crawled by search engines, effectively indexed and loaded quickly when users visit it. At the heart of usability and user experience on small business websites is the navigation feature.
Sites with redundant and effective navigation links provide the user with a better experience and allow him to move around the site effectively and efficiently. The process of defining the navigation menus of your site and those useful links in the footer and universally in the sidebar should begin long before the design and development process. Insightful navigation begins to take place in the planning process as the information architecture of the website is framed and defined. There is no strict and fast standard for navigation. Every website should be designed to highlight fundamental content and subtly guide users where they don't know they want to go yet.
That is the power of effective navigation. Font size is also important. While users can increase the size of fonts on their computers or devices, not everyone knows how. Tiny blocks of text can look very clean, but if no one can read them, what is the point? 12-point used to be pretty standard, but that's getting in the 16-point range more often, which works well on desktops and phones. You can go even bigger on your device than on your desktop, thanks to responsive design. Many sites can boast that web design is completely flat.
However, an emerging trend in space is the addition of depth within images of a site. Jessica is a design director who understands how important it is for websites to be user-friendly. To conclude, L'Oreal Paris website is designed taking into account 7 C's of design elements and scores well on almost all criteria. In order for a website to be successful it must be designed with user experience in mind as well as search engine optimization (SEO). Your website design must contain a system that allows customers or visitors to communicate with each other, such as a comment section or a live chat.
Many factors affect your site's search engine placement and visual appearance, so make sure your web designers know what they're doing. When creating your website, it's important to keep it user-friendly and keep in mind 7 C's that will enhance its design element and attract customer traffic. It is important that your web designers know how to make your website work in all major browsers, use meta tags, alt tags, are fully versed in SEO (search engine optimization). In order to facilitate online trading transactions, website must be designed in such a way as to convince user of security and privacy of transaction. Scrollable text, animation, flash intros should be used sparingly in web design and only to emphasize point and achieve maximum effect. Optimizing site design for search engines includes proper structure of permalinks - a way to format links to each page with slugs that contain words that highlight content of page.
Interaction design attempts to improve usability and experience of product by researching needs of certain users then designing to meet them. Design should be easy to navigate with menu items easily accessible from any page. With range of variety in both design and color suitable for all ages and genders customization has been fulfilled. The best feature of design is that users can find everything on first page they see such as men, women, children, babies etc. To ensure success of website it must be designed with user experience in mind as well as search engine optimization (SEO).