What are the elements of a great website?

The 10 most important elements of website design1 Navigation. The design of the website should be easy to navigate and the menu items should be easily accessible from any page. Users are the ultimate determining factor in determining whether your site is successful or not. A user-centric site must be functional and accessible.

Often, designers or website owners are distracted by their own wants and needs of the website, and sometimes they forget about the wants and needs of the user or visitor. My job as a designer is to do everything possible to keep everyone satisfied and happy. Sometimes, this involves offering an expert opinion that reminds customers that they are going out of the way of what your website should achieve. One of the obvious key components of your site is its appearance.

Design should attract your target audience and professionally present your company. Having a design that uses modern trends and proper functionality will appeal to users. First impressions count for everything in business, especially online. In fact, many visitors start formulating opinions about your site within 50 milliseconds.

Visual content is often much more exciting and also helps to make the message clearer. For example, viewers can keep 95% of the information in a video compared to 10% of the text. You don't need to overload pages with videos and images, but high-quality content will have a big impact. Page rankings are determined by 200+ metrics, but top metrics include backlinks, keywords, and Google My Business information.

However, it is equally important to consider changes in user habits, so mobile SEO and voice search should now play a central role. And while it's best to leave some of the SEO tactics to the pros, here are 5 foolproof SEO tips that anyone can do. Space is one of the most important design tools because it dictates everything from flow to readability. Designers are starting to use space in ways that we didn't see on the web a decade ago.

More site designs include wide spaces, greater space between lines of text, and general use of open space. Key spatial relationships include coherence in spacing. Similar elements must include similar spacing. The amount of space between lines in a paragraph must be the same, as should the number of enveloping images.

Space is also important when it comes to creating a focal point for users. An image or a piece of text surrounded by white space will look larger and more important than one that is crowded into a smaller or narrower location in the design. It is also important to note that space is not always white. It refers to the lack of elements, and could also be a background color or a texture.

The “About Us” page should tell users who you are and what you do. You can describe the philosophies or objectives of the company or how the site came about. This page can also be the place for customer or user testimonials, and success stories. This type of page can also serve as a gateway to related pages or even social media profiles.

The only problem that often occurs with About Us pages is that they become long and full of words. Keep the page simple; give users enough information to get them interested but not bored. And remember to keep the design interesting. The key is to make it highly visible.

Having contact information, such as a phone number, a physical address, or a form to contact the website owner, adds legitimacy to your site and business. It can be frustrating for users to want to find you and that the information is not clearly listed on the site. In most cases, a website is the gateway to an action: making a sale, providing information, collecting contact information. To ensure this action, calls to action must be obvious and forceful.

A footer is how you can connect with your audience with a large amount of information without hampering the design. Since the footer is located at the bottom of the page, it is a logical location for a small site map, company or contact information, links, and context of your site. While there are many important components to effective website design, including these ten key elements can make a difference. Take care of the design with space, simple navigation, about us, contact information, calls to action, search, footer information, buttons, images and web fonts.

These often-overlooked details can make or break the entire design of your site. Setting your goal is very important. Make a list of everything you want from your website. Create a list of queries such as what type of website you want to design, why are you designing the website, what results you expect from that website and many more.

One of the most surprising facts about generating traffic on a website is that your website should have the potential to impress the visitor within the first 10 seconds they visit your website. In reality, these moments are very valuable because more than 90% of visitors make an immediate decision about you and your website by viewing the homepage. A good business website should leave no room for guessing, it must clearly convey what is offered as soon as a visitor arrives. Background videos focus on attracting the visitor from the moment they land on your page.

Video allows the visitor to understand the key points of your company without having to read a single line of text. In addition to background videos, short product or feature videos are also popular, as they can be used to highlight a specific use case. These short videos are great for bringing your solution to life, without overwhelming the visitor with a long experience they must experience. The author's experience is a critical factor for any content to be considered high quality.

Readability is the ease with which the text can be read and understood. Use Flesch's readability formula to determine the readability of your text before you publish it. Not only does this improve the readability of your content, but it also optimizes it for mobile readers. The next time you're thinking about getting quality web design services, ask them about the essentials of a good website they know.

Regardless of whether you completely design your website with a flat design or use shadows and other elements, it's important to be consistent throughout your website. . .

Gloria Foulke
Gloria Foulke

Wannabe twitter lover. Freelance social media maven. Friendly twitter nerd. Hipster-friendly zombie advocate. Avid zombie practitioner. Amateur baconaholic.