Elements of Web Design: A Comprehensive Guide

The best design in the world won't matter if your visitors can't see your site or don't stay long enough to convert. Regardless of their audience, Internet consumers are a somewhat impatient group, about 30 percent of them expecting a site to load in a second or less, while nearly half expect a website to appear in two seconds. Any millisecond beyond that increases your chances of losing that reader or buyer forever. As for choosing a color scheme, paying attention to the perspectives of your brand or industry along with the demographics of your target audience will make this process a little painless.

It is always looking for ways to reduce the range of the approximately 7 million discernible shades that the eye can detect. In general, the same demographic and industry principles can be said for the typography (or fonts) you choose to communicate your message. More formal roles, such as lawyers and accountants, will probably want to stick with distinguished serif fonts (which have the extra parts hanging at the end of the letters), while we imagine that the photographer would use a very light and airy sans serif font (without extra bits). The text must be easily readable, which generally means that the body of the text must be at least 16 pixels. Using a companion font is ideal for headers or accents, but don't go beyond three fonts or unnecessary size adjustments.

Just as interior designers don't stop once you paint the walls, you don't finish once you've chosen the design, color scheme, typefaces and pretty elements of your choice. It's time to put the sofa and hang family photos on the wall, paying attention to the way your messages interact with your design. At DreamHost, we make it easy for DIYers to quickly launch a website with our drag-and-drop WP website builder. But if you're looking for a polished, custom WordPress website that's 100% unique to your brand, consider our custom website design service. Armed with over 10 years of social media experience (a lifetime in years of the Internet), Ellice is DreamHost's resident social media marketing expert.

A native Angelina, her passions include trivia, bunnies, bowling and social justice for all. Its design must be simple, clean and accessible. White space, or the area between design elements, gives your site room to breathe and makes it easier for readers to find the elements. White space isn't always white, it's just the name of spaces between items or content. White space is increasingly being used as websites evolve.

The use of large spaces and line spacing in the text helps each button and every word stand out better. The space can also be used to increase the sense of importance of an element, creating a focal point for the user's attention. When choosing typography for your website, you should consider the same industry and brand considerations as for color schemes. The font you choose will help communicate your message to your consumers. It should be easily readable, both on desktop and on mobile - usually meaning at least 16 pixels.

You can also choose a complementary font to identify headings and accents, but don't go crazy with size settings or you'll overwhelm the body of text. When deciding content hierarchy, you'll want to place information most relevant to user's search at top. You must immediately establish connection with client, providing solution to problem. Building 4, Shed for Boats, Exchange Pier. Give users seamless experience by testing on more than 3000 real devices and browsers - don't compromise on emulators and simulators! Effective web design not only creates visual appeal but also implements favorable SEO optimization techniques to help site rank better in Google searches. While there are hundreds of design elements to choose from, some are indispensable.

First of all - mobile friendly design refers to use of responsive website design. Responsive web design refers to design strategy that allows websites to “adapt” to different screen sizes without compromising usability and user experience - text, UI elements and images are scaled and resized depending on viewport. Test effectiveness of responsive website design with BrowserStack's free responsive design checker - just enter URL and website will appear on variety of real devices: iPhone X, Galaxy Note 10, iPhone 8 Plus, Galaxy S9 Plus and more! Web pages that load in five seconds experience bounce rate of 38%. A 100-millisecond delay in load time can cause conversion rates to drop by 7%. Numbers like these should describe importance of speed in modern web design - both on desktop and mobile. As minimalist design element white space is essential for modern home page design - as Internet subjects all users to infinite barrage of information they can quickly reach point of intellectual exhaustion.

Using balance between white space and content ensures site looks clean organized readable easy to navigate. Unless evaluators and designers have real in-house device lab they can access 24/7 they should take advantage of cloud-based testing solutions that provide same - in that case they simply have to load software and run necessary tests on real devices. Interested in how you can test JavaScript in browsers? Dive in to learn about 5 t-practices online! Background videos focus on attracting visitor from moment they land on page - video allows visitor understand key points company without having read single line text. In addition background videos short product or feature videos are also popular as they can be used highlight specific use case - these short videos are great for bringing solution life without overwhelming visitor with long experience they must experience.

What is Web Design?

Web design is process creating websites covers several disciplines including graphic design interface design authoring including standardised code proprietary software user experience design SEO optimization.


Web design is complex process involving many different elements from color schemes typography white space content hierarchy responsiveness SEO optimization testing JavaScript background videos product feature videos etc. All these elements must work together create seamless user experience that meets needs target audience while also helping site rank better Google searches.

Gloria Foulke
Gloria Foulke

Wannabe twitter lover. Freelance social media maven. Friendly twitter nerd. Hipster-friendly zombie advocate. Avid zombie practitioner. Amateur baconaholic.