What are the principles of effective web design?

Your website must be adapted to the needs of the user. Simplicity is the best way to do it when you consider the user experience and the usability of your website. As Ryan Singer, the developer of the 37Signals team, states, users would probably be eager to provide an email address if asked once they had seen the feature work, so they had an idea of what they were going to get in return. However, registration can be done in less than 30 seconds, since the form has landscape orientation, the user does not even need to scroll the page.

Modern web designs are often criticized because of their approach of guiding users with visually appealing 1-2-3 step steps, large buttons with visual effects, etc. But from a design perspective, these elements are not bad at all. On the contrary, these guidelines are extremely effective, as they guide visitors through the content of the site in a very simple and user-friendly way. Just like the phrase “beauty is in the eye of the beholder”, effective web design is judged by website users and not by website owners.

There are many factors that affect the usability of a website, and it's not just about the form (how good it looks), but also about the function (how easy it is to use). Websites that aren't well-designed tend to perform poorly and have Google Analytics metrics that aren't optimal (e.g. So what makes good web design? Below, we explore the top 10 principles of web design that will make your website aesthetically pleasing, easy to use, attractive and effective. A good web design always adapts to the user's needs.

Are visitors to your website looking for information, entertainment, some kind of interaction, or transacting with your business? Each page of your website must have a clear purpose and meet a specific need of your website users in the most effective way possible. In general, Sans Serif fonts like Arial and Verdana are easier to read online (Sans Serif fonts are contemporary looking fonts with no decorative finishes). The ideal font size for easy reading online is 16px and stick to a maximum of 3 fonts at a maximum of 3 points to keep your design optimized. In 1910, Max Wertheimer, a psychologist, observed a series of lights turning on and off at a railroad crossing.

Although it seemed that a single light was moving around the canopy between the bulbs, it was actually a series of bulbs that turned on and off. Nielsen originally developed these usability principles in 1990, but revised them for maximum clarity based on an analysis of 249 usability issues. Please note that these are not specific laws or guidelines, but rather general rules. It is for this reason that they are called “heuristics”.

Elementor is the leading website creation platform for professionals on WordPress. Elementor serves web professionals, including developers, designers and marketers, and has a new website created every 10 seconds on its platform. Here are 10 principles to help guide the design of your next website. Paths to sections and content on your site should be clear and easy to use.

Imagine an intersection with 3 street options instead of 10: simplicity makes travel better. The squeaky wheels get the grease and the prominent images attract attention. Visual hierarchy is one of the most important principles behind good web design. It is the order in which the human eye perceives what it sees.

Not knowing anything about these circles, you could easily classify them. This is visual hierarchy, a timeless principle of web design, done right. Surf the web and consciously classify elements in the visual hierarchy. Then go see your site.

Is the key information that visitors are looking for too far down the hierarchy? Make it more prominent. The golden ratio is the magic number 1.618 (φ). Designs using proportions defined by the golden ratio are believed to be aesthetically pleasing. Next, do you see how the image on the right is more interesting? That is the rule of thirds in action.

For the past 20 years, Peep has worked in web development, marketing consulting, B2B sales, SEO, PPC and SaaS. My year, 10 ICT students are going to get a LOT out of it tomorrow. The part about Occam's razor is incredible. In fact, a variety of professionals with different areas of expertise are involved in every important decision, when done right.

We have outlined the 10 basic principles of good web design to address what we consider to be the most critical points in creating a site that generates a high number of conversions. Consistency in website design matters a lot. Pay attention to combining the design elements on each of the pages. It can be understood that fonts, sizes, headings, subtitles and button styles must be the same throughout the website.

Finalize the correct fonts and colors for your texts, buttons, etc., and stick to them throughout development. CSS (Cascading Style Sheets) would be useful for keeping complete information about styles and design elements. Even if every aspect of your site has a clear purpose, if it takes too long to load, then it's almost useless for the user. Although text occupies much of the space of a website and reading is one of the main activities that users do online, typography is often overlooked because of its impact on the overall success of a website.

If your website understands the basics of typography well, then it's way ahead of most. First of all, Sans Serif fonts, the contemporary looking fonts without decorative finishes, such as Arial, Helvetica and Verdana, are the easiest to read online. The ideal font size is 16px. It is also recommended to stick to a maximum of three points to achieve an aerodynamic design.

Similarly, it is better to use no more than three fonts in headers, body, and elements such as buttons. An excellent example of a clean and streamlined typography design is the Channel 4 website. The site is limited to a few font families and colors, and in doing so, it maintains the user-focused focus on the video content it is there for. In addition to following the basic principles of typography, an important principle of web design is clear and consistent communication.

As you can see, improving the communication of your website isn't always about adding more information. The best websites communicate what they need in as few words and elements as possible. The Headspace website, the most popular guided meditation app, is a great example of effective communication. By using mainly graphics and striking colors, your homepage manages to convey what the application does and who it is for without saying more than a handful of words.

Letting the user clearly see what features are available is a fundamental principle of successful user interface design. Rather than trying to force the viewer's visual flow, effectively designed websites will work with the reader's natural behavior and display information in order of importance (from left to right and top to bottom). Either way, these principles of effective web design can help make your website more attractive, useful and memorable for visitors. Keeping the above-mentioned principles of good website design, you can easily develop an aesthetic and functional website.

The following are some of the most popular website design principles suggested by scientists and usability experts. In general, these principles are flexible laws that guide designers towards the production of effective end products. Generic, non-personalized websites that aren't designed with your particular end user in mind are the antithesis of effective web design. The more you design with usability principles in mind, the easier it will be for you to quickly generate effective solutions and avoid problems.

The design principles are based on the contributions of professionals from industries as diverse as psychology and behavioral sciences, physics, ergonomics and more. . .

Gloria Foulke
Gloria Foulke

Wannabe twitter lover. Freelance social media maven. Friendly twitter nerd. Hipster-friendly zombie advocate. Avid zombie practitioner. Amateur baconaholic.