Calls to action must be clear. Conversions should always be a priority. Layouts and page elements should stand out and be memorable. The Reciprocation Rule, in its simplest form, is the principle of feeling obligated to pay someone when they have provided us with something.
Coherence makes thinking easier, because you need to think little. If you can get someone to commit, you can activate the Consistency Rule and the commitment can be small and seemingly inconsequential. The rule of taste can best be explained by the example of Tupperware parties. Tupperware had trouble selling in-store, but when they were sold in person by people who knew each other, the products became a success.
Forever 21 uses soft colors in its color scheme It seems that the American clothing brand Forever 21 knows this rule very well: they used soft purple and pink colors for sales pop-ups. They found out that the conversion rate of paintings was 8.8%, while the conversion rate with personal photos doubled to 17.2%. Similar research by MarketingExperiments showed that conversion rates started to grow when they replaced a regular stock photo with a photo of its founder. They saw an increase in registrations by 35%.
An effective website design must fulfill its intended function by conveying your particular message while at the same time engaging the visitor. Several factors, such as consistency, colors, typography, images, simplicity and functionality, contribute to good website design. Simplicity is the best way to do it when you consider the user experience and the usability of your website. Below are ways to achieve simplicity by designing.
Color has the power to communicate messages and evoke emotional responses. Finding a color palette that fits your brand will allow you to influence the behavior of your customers towards your brand. Keep color selection limited to less than 5 colors. Pleasant color combinations increase customer engagement and make the user feel good.
Typography has an important role to play on your website. It attracts attention and works like the visual interpretation of the brand's voice. Fonts must be legible and use only a maximum of 3 different fonts on the website. Navigation is the guidance system used on websites where visitors interact and find what they are looking for.
Website navigation is key to retaining visitors. If website navigation is confusing, visitors will give up and find what they need somewhere else. Keeping navigation simple, intuitive and consistent on every page is key. The visual hierarchy is the arrangement of elements in order of importance.
This is done by size, color, images, contrast, typography, white space, texture and style. One of the most important functions of visual hierarchy is to establish a focal point; this shows visitors where the most important information is located. Waiting for a website to load will lose visitors. Nearly half of web visitors expect a site to load in 2 seconds or less, and potentially leave a site that isn't loaded in 3 seconds.
Optimizing image size will help your site load faster. The best design in the world won't matter if your visitors can't see your site or don't stay long enough to convert. Regardless of their audience, Internet consumers are a somewhat impatient group, about 30 percent of them expecting a site to load in a second or less, while nearly half expect a website to appear in two seconds. Any millisecond beyond that increases your chances of losing that reader or buyer forever.
As for choosing a color scheme, paying attention to the perspectives of your brand or industry along with the demographics of your target audience will make this process a little painless. It is always looking for ways to reduce the range of the approximately 7 million discernible shades that the eye can detect. In general, the same demographic and industry principles can be said for the typography (or fonts) you choose to communicate your message. More formal roles, such as lawyers and accountants, will probably want to stick with distinguished serif fonts (which have the extra parts hanging at the end of the letters), while we imagine that the photographer would use a very light and airy sans serif font (without extra bits).
The text must be easily readable, which generally means that the body of the text must be at least 16 pixels. Using a companion font is ideal for headers or accents, but don't go beyond three fonts or unnecessary size adjustments. Just as interior designers don't stop once you paint the walls, you don't finish once you've chosen the design, color scheme, typefaces and pretty elements of your choice. It's time to put the sofa and hang family photos on the wall, paying attention to the way your messages interact with your design.
At DreamHost, we make it easy for DIYers to quickly launch a website with our drag-and-drop WP website builder. But if you're looking for a polished, custom WordPress website that's 100% unique to your brand, consider our custom website design service. Armed with over 10 years of social media experience (a lifetime in years of the Internet), Ellice is DreamHost's resident social media marketing expert. A native Angelina, her passions include trivia, bunnies, bowling and social justice for all.
Alignment is one of the most basic and important principles of design. It helps to unify the elements of a page by creating a visual connection between them. Even if those elements are not very close to each other, when they align, an invisible line is created (both in the eye and in the mind) that connects them. By establishing a visual connection to something else on the page, the alignment tells readers that the two elements belong to the same piece; this, in turn, creates a sharper and more organized design.
If you are well-versed in the fundamental principles of visual design, you are well on your way to incorporating ease of use into your designs. That is, you need UX principles to lay the foundation, and then design the user interface to make it beautiful, accessible and easy to use. Donald Norman is one of the greats of human interaction with the computer and user-centered design (after all, he coined the term) and his principles are a good starting point for any design project. Now that we've defined what user interface design is and how it differs from UX and web design, let's dive into the six essential principles of UI design.
Without a doubt, it's important to keep the above principles in mind while designing your next landing page. Of course, although there are generally accepted design principles, the beauty of web design is that it is an art form, not a science. . .